Small business growth and development alongside enterprise commercial advisory. Practical strategy, hands-on execution, and measurable results—grounded in 45 years of consumer goods leadership.
MF Consultation and Advisory works with entrepreneurs and growing businesses as well as established organizations seeking executive-level commercial and operational transformation.
Hands-on support for owners who need business planning, customer acquisition, marketing and branding, stronger margins, and practical growth execution.
Typical focus: business diagnosis, sales conversion, local visibility, referral programs, profitability, and new-market opportunities.
Explore small business services →Executive-level advisory grounded in 45 years of consumer goods experience, spanning go-to-market strategy, direct store delivery, sales capability, supply chain, and organizational change.
Typical focus: route-to-market redesign, DSD productivity, PMO governance, leadership alignment, and enterprise transformation.
Explore enterprise advisory →Commercial strategy, channel segmentation, route-to-market models, and execution planning.
Sales processes, leadership development, field execution, and KPI design.
Direct store delivery, logistics, productivity, and service model optimization.
Evaluate processes, bottlenecks, operating models, and growth opportunities.
Executive governance, milestones, scorecards, risk management, cross-functional alignment, and implementation readiness.
Transformation planning, change management, strategic partnerships, and business development.
Relevant experience includes beverage and consumer packaged goods, supermarket and convenience channels, food service, multi-unit operations, distribution, and related commercial organizations.
Discuss a consulting opportunity →Practical business development—not just recommendations. We help business owners attract customers, improve sales conversion, strengthen profitability, and evaluate expansion opportunities.
Identify ideal customers, build prospect lists, strengthen local visibility, and launch referral programs.
Improve offers, pricing, follow-up practices, and the sales process.
Review margins, operating costs, labor, and productivity.
Evaluate new services, channels, partnerships, and markets.
Business plans, market assessment, and growth roadmaps.
Sales strategy, customer acquisition, and retention programs.
Brand development, marketing strategy, and digital and local marketing.
Operational improvement, cost reduction, and process optimization.
New business creation, revenue diversification, and scaling.
Identify market needs and untapped opportunities.
Prioritize the highest-value growth initiatives.
Implement campaigns, processes, and accountability.
Track customers, sales, margins, and retention.
A structured example of how a growth engagement can progress; scope and deliverables are tailored to each client.
Assess sales, customers, pricing, operations, and growth barriers.
Launch lead generation, referral outreach, and sales improvements.
Review performance, refine programs, and establish a continuation plan.
Success measures may include qualified leads, customer conversion, revenue per customer, and operating margin.
From customer acquisition and local marketing to enterprise distribution transformation, MF Consultation and Advisory connects strategic insight with practical execution.
Schedule a discovery conversation →MF Consultation brings executive experience in retail channel strategy, customer segmentation, merchandising execution, direct store delivery, route-to-market planning, and commercial performance improvement.
Customer and channel segmentation, account planning, go-to-market service design, and sales execution.
Direct store delivery effectiveness, logistics coordination, merchandising productivity, and performance measurement.
Mike’s prior career included work involving Walmart, H-E-B, Kroger, and 7-Eleven; these are not represented as current MF Consultation clients.
Decades of leadership across beverage operations, retail execution, food service, DSD logistics, and commercial transformation.
